Summary – Everything you need to know about cookies in simple terms
At Brussels Maps, we use cookies– also known astracking technologies– to make your browsing smoother, personalize your experience, understand how you use our site, and provide you with content tailored to your interests.
This page clearly and transparently explains what cookies are, how they work, why we use them, and how you can manage or refuse them at any time.
This way, you maintain100% controlover your personal data and the technologies used during your visit.
What is a cookie?
A cookie (ortracker) is a small text file stored on your device (computer, tablet, smartphone) when you visit a website. It allows, among other things, to:
recognize your device on future visits;
remember your preferences (language, cart, session);
analyze your browsing and improve your experience;
offer more relevant ads and content.
👉 Cookies do not contain personally identifiable information, but they can be associated with a user when combined with other data. (Wikipedia: Cookies )
Why do we use cookies?
We use cookies for several legitimate reasons, all related to improving your user experience and our services:
Ensure the proper functioning of the site
Measure performance and analyze traffic
Personalize content and recommendations
Adapt our advertising campaigns
Optimize the ergonomics and content of the site
💡 Key figure: 100% of the cookies placed on our site are deactivatable at any time via our banner or your browser settings.
Types of cookies used on Brussels Maps
Technical cookies (necessary)
Essential for the functioning of the site, they allow, for example, to ensure security, save your cart, or keep your session open.
Purpose: ensure the essential functionality of the site
Duration: session or maximum 12 months
Consent: not required
Analytical and audience measurement cookies
These cookies allow us to understand how users interact with our site (most visited pages, time spent, user journey).
Example: Google Analytics
Purpose: improve performance and user experience
Duration: maximum 13 months
Consent: required
Advertising and marketing cookies
These trackers customize the ads displayed based on your browsing behavior and measure the effectiveness of our marketing campaigns.
Example: Meta Pixel, Google Ads
Purpose: targeted advertising, retargeting, conversion
Duration: 6 to 13 months maximum
Consent: required
Personalization cookies
They allow the site to be adapted to your preferences (language, location, products viewed) for a more intuitive and pleasant experience.
Purpose: user interface personalization
Duration: 6 to 12 months
Consent: required
Consent and cookie management
In accordance with GDPR(EU 2016/679), your consent is required for all non-essential cookies.
Upon your first visit, acookie bannerwill appear to allow you to:
Accept all cookies
Reject all cookies (except essential technical ones)
Customize your preferences by category
You can change your choices at any time by clicking the "Manage my cookies" button at the bottom of the page.
How to manage or delete cookies from your browser
You can also manage or delete cookies manually in your browser settings:
Google Chrome: Settings > Privacy > Cookies
Mozilla Firefox: Options > Privacy > Cookies
Safari: Preferences > Privacy > Manage Data
Microsoft Edge: Settings > Cookies and Permissions
⚠️ Refusing all cookies may limit certain features of our site.
Third-party cookies and transfers outside the EU
Some cookies may be placed by third-party services (Google, Meta, etc.) and involve a transfer of data outside the EU.
These transfers are always carried out in compliance with the GDPR, through standard contractual clauses or mechanisms approved by the European Commission.
Cookie retention period
Technical: session or 12 months
Analytical: 13 months
Marketing: 6 to 13 months
Personalization: 6 to 12 months
After expiration, we will ask for your consent again.
Your rights regarding cookies
In accordance with the GDPR, you have the following rights:
Right of access
Right to object
Right to erasure
Right to data portability
Right to rectification
📩 To exercise your rights, contact us at 📧 hello@brusselsmaps.be or via our contact form.
